Sally & Joanna’s combination of creative flair and entrepreneurialism gave birth to the NORTH42 brand, which arose out of their combined passion for eating out and the love of gin.

Our Team


Brand Ambassador & Events

Favourite Cocktail – Burlingtini



Owner & Founder

Favourite Cocktail – Rhubarb Tumble



Owner & Founder

Favourite Cocktail – North Star



Brand Ambassador & Design

Favourite Cocktail – North Manhattan


Our Story

Conceived with a passion for great flavours, purveyor and creator Joanna has meticulously curated two modern culinary gins.

Both our flavours is the perfect balance of Valencia orange & passion fruit and our other flavour rhubarb & blood orange with essential botanicals. Copper pot distilled using grain spirit and natural ingredients.

Joanna crafts and pairs her gin recipes with dishes to bring a truly unique dining experience. At NORTH42 we believe this gin is truly indulgent and bursting with flavour – as always the proof is in the tasting!

As a local chef creating delicious food, her passion developed in creating her own gin through developing her skills and recipes working around the country.

She meticulously first created the first NORTH42 Gin flavour, Rhubarb & Blood Orange in a jam jar in 2019 then followed with the second flavour Valencia Orange & Passionfruit in 2021.

Collaborating closely with an award-winning distillery, it was important to communicate with the distillery to not add colourings or sweeteners in the gin so it is natural in flavour. This passion to pair NORTH42 with food and drink neat was important to make this a modern culinary gin.

Joanna and Sally’s dream became true when they landed exclusivity in all the UK Selfridges stores from the of set in launching in 2019. They were then gave insight that NORTH42 was number one best selling gin in 2020 in the Birmingham store and number four best selling in all the UK stores.

From this they gained the main display for Valentines 2020 in the London store, Oxford Street. This was Joanna and Sally’s biggest achievement to travel to Selfridges to create the display themselves.

As you can see, the proof is always in the tasting!

Our Stockists


“Clean, fresh, crisp yet fruity and flavoursome gin with a lingering blood orange aftertaste.

A great launch with a great store activation has placed it within our 10-bestselling gin of 2019.”

Michael - Buying Team

Hambleton Hall


Top Quality Gin that stands out from the others, I am drinking great Gin with delicate tones of Rhubarb and Blood Orange.

Totally original, I am surprised in that

Graeme Matheson – Restaurant Director

The White Horse


We are a local business all about supporting local suppliers, the fact this is made in Leicester and is unique in flavour is great.

It’s versatile with what it can go with and honestly takes very little selling.

Paul Clements - Bar Manager

Ranked No.1 in Selfridges Birmingham 2019 and ranked No.4 across all Selfridges UK outlets



Join our North42 club for exclusive offers, events and free items and news about our gin!

We will never pass your details on to a third party and your data will be held securely in line with with GDRP regulations.

    Your Cart
    Your cart is emptyReturn to Shop