A new year, a new success for Sally and Joanna as Selfridges purchased North42 Gin gift boxes to be exclusive in all stores and online for Valentine’s Day. Selfridges gave them pride of place with a main display stand in their London store in Oxford Street. Sally and Joanna travelled to London tell their story and sell their product.

All the while Sally and Joanna were building their distribution in premium restaurants and bars in Leicestershire and the East Midlands. They are currently listed in more than 500 establishments.

North42 Gin was a year old at the end of May 2020. Much has been achieved to establish the brand throughout a year but so much more remains to be done.


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